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Bartronics India Limited
Sector:Others Others - Miscella - Others
Market Lot: 1Face Value: 10ISIN Demat: INE855F01034
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Business Profile
Bartronics India (BARTRONICS) offers automatic identification and data capture (AIDC) technologies, radio-frequency identification (RFID), smart cards and point of sale (POS) solutions. Incorporated on Sept. 10, 1990, it became a public limited company on July 27, 1995 and got its current name on Jan. 1, 1996. Sudhir Rao is the chairman and managing director of the company.

The company offers labeling technology to the AIDC industry with conventional barcode labels and RFID smart labels. Smart cards provide access control. It provides electronic article surveillance (EAS) systems to identify items through a gated area. The POS system finds application in retail outlets like super markets and others. Products include AIDC master control units, Print X, SY-400A, RFID wireless tags; handheld terminals like 700 series color mobile computer; printers like EasyCoder 4440; and scanners like Magellan Vertical Scanner. It has a new state-of-the-art smart card manufacturing facility in Hyderabad.

The company provides solutions in security (access control systems, retail security systems, etc); education (campus management systems, applicant tracking systems, etc); industrial (vehicle tracking systems, warehouse management, etc); HR solutions (HR management systems and attendance system); healthcare and hospital management; hotel management solutions; finance solutions (asset management and record tracking).
The company has a wholly-owned subsidiary company called Bartronics Asia. Associates include Intermec Technologies, Synel Technologies, Datalogic, Marson Technologies, and many more. The company has business alliances with Watchdata Systems, Singapore; M?hlbauer, Germany; Sil, Mauritius; Hayleys, Srilanka; Almoayyed Commercial Services, Bahrain; St Microelectronics; and Iris Corporation, Malaysia.

The company has regional offices in Aurangabad, Delhi, Jamshedpur, Bangalore and Chennai with branch offices in Mumbai, Pune, Vishakapatnam and Coimbatore. Its headquarters and registered office are at 18,Nagarjuna Hills, Panjagutta, Hyderabad-500082.

The company reported rise of 79.67% in standalone net profit on y-o-y basis to Rs 63.49 million, while total income rose 13.04% y-o-y basis to Rs 61.80 million for the quarter ended December 2014.

Recent Developments
Bartronics Asia, the 100% subsidiary of Bartronics India, has acquired 51% stake in Systems America (SYAI).

ICICI Sec has recommended `Buy` on Bartronics with a price target of Rs 171 as against the market price (CMP) of Rs 147 in its report dated May 18, 2010.

In Brief

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