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Archies Limited
Sector:Others Others - Miscella - Others
Market Lot: 1Face Value: 2ISIN Demat: INE731A01020
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Business Profile
Archies (ARCHIES) was incorporated on May 22, 1990 and converted into a public company on Apr. 7, 1995. It is into the business of manufacturing and selling greeting cards and other social expression products like gifts, jewelry and posters. The chairman and managing director of the company is Anil Moolchandani.

Archies offers combo gifts like rakhi combos, friendship day combos, general gift combos; exclusive gifts like toys and huggables, home tit bits, photo frames, laughing buddhas and home decoratives; just for kids; perfumes; cards like occasion cards, birthday and anniversary cards, ecards etc. The Company offers men?s accessories, which include watches, men?s wallets, necklace sets, perfumes and bracelets. Archies has tie-ups and licensing arrangements for popular merchandising characters like `Dennis the Menace` and Disney characters. It has licensing partnerships with Gibson Greetings (USA), American Greetings (USA) and Portal Publications (USA). It has also formed an alliance with Cadbury India under which it will use its network to retail chocolates and other products of Cadbury. To sell its e-cards, Archies has formed a subsidiary called

ARCHIES raised Rs 199.37 million through preferential allotment of securities in June 2007 to part fund its plan of opening 200 retail stores across the country in three years. The company has established 83 stores in India and will add another 50 to 55 by March 2008 out of the bouquet of 200 in the pipeline. It has galleries for fashion jewelry. Archies has over 2,000 outlets and franchisees called Archies Galleries spread across 120 cities and 6 countries. Archies has its presence in Bangladesh, Sri Lanka and the Gulf Countries.

The registered office of ARCHIES is located at New Delhi, India.

The company reported fall of 42.41% in standalone net profit on y-o-y basis to Rs 8.38 million, while total income dropped 5.97% y-o-y basis to Rs 491.89 million for the quarter ended December 2015.

Recent Developments
During the quarter, the profit of the company declined 32.68% to Rs 14.56 million from Rs 21.63 million in the same quarter last year.

CowParade has announced a tie up with Archies for India, which will introduce 53 CowParade figurines in select Archies & Hallmark stores. In addition, the Indian customer can also view & buy these figurines from

Credit rating agency, ICRA has assigned A rating to the Rs 120 million fund based limits and Rs 5 million non fund based limits of Archies. ICRA also has a rating outstanding

Credit rating agency, ICRA has assigned A rating to the Rs 120 million fund based limits and Rs 5 million non fund based limits of Archies. ICRA also has a rating outstanding

ICRA has assigned A1 rating to the Rs 150 million (enhanced from Rs 100 million) Commercial Paper Programme of Archies.

The company got an order of EUR 4 million from a Russian company and the order has to be supplied in next 2-3 years in tranches.

Archies has been awarded a license by the `The Smiley Company` to produce a new range of gifts, accessories, plush and stationery for its SmileyWorld-Express Yourself brand.

India`s largest retail company in greetings and gifting segment, Archies has posted 10% year on year (y-o-y) rise in its profit at Rs 966 million in Q1 of FY 2010-11 from Rs 876.3 million in same period last year.

Future Plans
The company is planning to expand its footprint into 18 more cities by opening 120 stores over the next two years at an investment of Rs 2,000 million and also more than double the number of Stupid Cupid brand stores to 15, which houses retail fashion accessories.

In Brief

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