Mphasis, a provider of IT applications, infrastructure and BPO services, announced that its wholly owned subsidiary Mphasis Corporation, USA has acquired Blink Interactive, Inc, a Washington Corporation, consequent to signing a definitive agreement regarding the acquisition. The acquisition is expected to provide access marquee logos, strengthen experience business and is leadership and revenue growth accretive.

"Customer centricity is foundational to Mphasis and is reflected in Mphasis’ Front2Back Transformation approach. The acquisition of Blink, consistent with our M&A focus, is in the forefront of providing well researched design and high impact digital experiences to our clients and their end customers," said Nitin Rakesh, CEO and Executive Director, Mphasis.

He also added, "The Total Addressable Market for the upstream user research, strategy and design is growing 25-30% p.a. i.e., 4-5x the overall IT Services market. There is significantly increased focus on customer/ user centered design in the current environment. The synergy opportunity set will revolve around Product, Experience & Service design, as well as the end-to-end implementation services across the spectrum of clients & industries we service together."

"Designing products that people use, love and remember is always our mission. Understanding user behavior, through qualitative research is the foundation of our product strategy and experience design work. Knowing what motivates a product’s customers, including their context of use, mental model, needs and opportunities, allows us to design experiences that are intuitive, innovative, useful, and usable. Designing products that meet user needs, and are friction free, is how we delight customers and enrich their lives through technology. We are so thrilled to now have Mphasis’ engineering skills as part of our core, providing end-to-end services for our clients and following our designs through to launch," said Blink CEO, Karen Clark Cole.

Shares of the company gained Rs 48.45, or 1.51%, to trade at  Rs 3,247.45.  The total volume of shares traded  was  30,836 at the BSE (11.23 a.m., Wednesday).