Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organisation, today announced that it has acquired W12 Studios, an award-winning digital design studio based in London.

With a highly talented team of multidisciplinary designers with expertise in visuat interaction, motion, sonic and creative technology, W12 Studios creates iconic experiences and products for leading global brands. Their work has won several industry awards, such as the Econsultancy Top 100 Digital Agencies 2018 Consumer's Choice Award, the 2018 Eleito Produto Do Anno Consumer's Choice Award for their work on NOS UMA TV, and the Red Dot Design award for their work for Vodafone TV in 2017.

W12 Studios will be part of TCS Interactive, further strengthening that already impressive array of creative and experience services it offers. TCS Interactive is the digital design division within TCS' Business & Technology Services organization, and a leader in addressing challenging business problems through design thinking, creativity, contextual knowledge and the innovative use of technology.

"Enhancing the customer experience is at the heart of our customers' Business 4.0 transformation journeys. Over the years, we have invested in state-of-the-art design studios, content studios, design Jabs and distributed Agile engineering centres staffed with cutting edge multidisciplinary talent to help them in these journeys," said Krishnan Ramanujam, President, Business and Technology Services, TCS. "With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive's portfolio of services as it helps the world's leading brands innovate, create and deliver unique digital experiences across the entire user journey."

Shares of the company gained Rs 4.4, or 0.23%, to trade at Rs 1,939.00. The total volume of shares traded was 0 at the BSE (9.02 a.m., Friday).