Trident, leading textiles and paper manufacturers, has unveiled consumer website myTrident.com. MyTrident.com features top quality products from the house of Trident group ranging from towels, bedsheets, paper, notebooks, bathrobes, rugs, cushions and more.

Customers can avail of up to 55% discount on myTrident.com and make the most of Trident's famous gifting range for the festive season. The company further plans to announce more exciting discount offers during Diwali.

Rajinder Gupta, Group Chairman said, "It's a new era for Trident and a moment of great pride that we are now taking a major leap towards reaching the consumers directly. Trident has been world renowned for its high quality products which until now were enjoyed by our global customer base and domestic retail customers. With myTrident.com, anyone from any part of India can now purchase these products at the best of prices."

"We look forward to a great response and reaching out to more and more consumers with myTrident.com. This is just the beginning for us and our next step is making MyTrident.com live for customers across USA within next three months, added Gupta."

Shares of the company gained Rs 1.60, or 4.94%, to settle  at  Rs 34.  The total volume of shares traded  was  10,165,885 at  the BSE (Friday).