Hatsun Agro Product (HAP), India’s leading private sector dairy company, has introduced 'Arokya' Paneer, a delectable new addition to its wide dairy product portfolio. ‘Arokya’ Paneer is made using fresh milk sourced directly from farmers and natural lemon. The product will suit consumers who prefer superior quality products that are made in a world-class hygienic environment.

Hatsun Agro Product has always taken pride in pioneering healthy dairy products. ‘Arokya’ Paneer will meet the growing preference among consumers for natural and fresh Paneer made by traditional process using lemon. Arokya Paneer will be a unique offering as it uses lemon juice to curdle milk the traditiona! way which ensures the texture of Paneer remains soft that makes it suitable for preparing various dishes.

According to RG Chandramogan, Chairman, Hatsun Agro Product, "Arokya" brand is synonymous with high quality milk and curd and is preferred brand among lakhs of consumers. Arokya Paneer is an important brand extension in our dairy product segment."

Arokya Paneer will be launched in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Goa, Maharashtra and Pondicherry. The product is available in 200-gram pack and is priced at Rs. 100/- With natural ingredients and hygienic packaging of Arokya Paneer, consumers can experience tasty, healthy, and nutritious Paneer recipes at the comfort of their home.

Shares of the company declined Rs 12.50, or 1.38%, to settle  at  Rs 893.75.  The total volume of shares traded  was  2,409 at  the BSE (Wednesday).