PVR, the largest multiplex operator in India,  on March 5 announced the launch of its 6-screen property in Forum Centre City Mall, Mysuru.

Designed to deliver a hygienic, safe and wholesome cinematic experience, the new multiplex also brings in new-age technologies in a modern aesthetic avatar.

PVR Cinemas with this launch, strengthens its presence in Karnataka with 109 screens in 16 properties and 292 screens across 47 properties in South.

Located in the heart of India's Silk city, the new PVR Cinemas spreads across an area of 32,240 sq feet and can accommodate a total of 1078 audiences. Equipped with exemplary technological solutions, PVR Forum Centre City Mall is set to offer the best and the latest in-cinema experience with next gen 3D viewing and 4K projection system in all auditoriums. Additionally, the property is integrated with modern in- cinema features like Dolby ATMOS sound, plush Recliner Seats and a scrumptious menu.

Speaking on the occasion, Sanjeev Kumar Bijli, Joint Managing Director, PVR, said, "South is an important market for us and occupies the major share of screens, and expanding in the region holds a lot of significance for us due to the immense passion for movies among audiences. In line with the company’s expansion plans, we are pleased to introduce the biggest multiplex in Mysuru and provide best in class entertainment and enhanced experiences to our audiences. We have been consistent in strengthening our presence across the country and we look forward to welcoming our patrons in the region with good content and new experiences."

"Ensuring the safety and security of our customers and employees is our highest aim, and we have taken all precautionary measures to guarantee it. With this launch, we now stand at a total of 16 properties in Karnataka as we continue to consolidate our foothold in this geographic location," said Gautam Dutta, CEO, PVR.

Shares of the company declined Rs 16.05, or 1.09%, to trade  at  Rs 1,445.  The total volume of shares traded  was  101,700 at  the BSE (3.29 p.m, Friday).