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21 April, 2021 16:36 IST
Thomas Cook, SOTC partner with Air Asia & Sterling Holiday Resorts to leverage travel demand
Source: IRIS | 04 Mar, 2021, 05.06PM
Rating: NAN / 5 stars.
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 Thomas Cook (India), the integrated travel and travel related financial services company and its Group Company, SOTC Travel, announced their Summer Holiday Sale, from March 4-15, 2021.

The companies have partnered with Air Asia and Sterling Holiday Resorts to launch exclusive deals: Book Your Summer Holiday & Get Your Flight Tickets Free and Full Holidays at Half Price - to a range of favourite domestic and international destinations.

Stays at Sterling Holiday Resorts come with the flexibility/choice of 28 resorts bookable up to 15 days prior departure, complimentary dinner and free accommodation for a child below 6 years.

In addition, customers can avail of unique holiday options/experiences like private villas with a private chef and concierge services and exciting adventure/ nature options of camping, trekking, diving and biking.

To ensure health and safety of customers, Thomas Cook India & SOTC have put together a holistic three pronged customer confidence-building program in the form of Assured-Insured-Secured that covers every aspect of physical safety as well as mental and financial security to give the customer complete peace of mind.

The companies have launched several meaningful initiatives: The Assured Safe Travel Program and Doctor on Call 24x7 service in partnership with Apollo Clinics; India's first Safe Holiday Helpline, a free service offering expert guidance & assistance for safe holiday planning, visa assistance, country specific updates, on-ground health and safety measures, health certification, etc. and seamless COVID-negative certification services via a tie up with ICMR accredited labs.

Based on the improved positive sentiment as the vaccination drive rolls out across India, Thomas Cook India and SOTC's Summer Holiday Sale has been perfectly timed to help travellers book their summer vacation by availing of the range of attractive benefits on offer. 

Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) said, "Think summer and holidays are the first thing that comes to one’s mind. And, in view of the missed vacation opportunity last year, travel demand is clearly on the upswing. As affordable holidays are a key customer demand, our Summer Holiday Sale presents great offers - free flight tickets on summer holiday bookings, full holidays at half price and more. Customers can choose from trending domestic destinations, including Himachal, Kerala, Uttarakhand, Kashmir, Andamans and international destinations like Dubai, Maldives, and Seychelles."

Daniel D'souza, President & Country Head, Leisure, SOTC Travel said, "As the vaccine rollout accelerates, homebound Indian travellers are eager to plan their summer break in 2021 after having skipped it last year. Reinforcing our commitment to consistently provide value for our customers, SOTC has introduced Summer Holiday Sale that offers the best deals such as free flight tickets on summer holiday bookings, full holidays at half price etc. Travellers with pocket friendly budgets can now avail of our value packages to a wide range of domestic and international destinations."

Shares of the company gained Rs 5.15, or 9.92%, to settle  at  Rs 57.05.  The total volume of shares traded  was  1,041,273 at  the BSE (Thursday).



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