Bajaj Finserv, through with lending arm Bajaj Finance, has announced collaboration with Wochit- a US-Israel based video automation company - to meet its ambitious goal of making video as the primary format of stimulation across its stakeholder sets. With Wochit's predictive video creation platform and distribution channels, Bajaj Finserv will bring stories to life, at scale and speed, cutting down video turn-around time to less than 30 minutes and at 1/10th the cost.

Video consumption in India has increased 5X between 2016 and 2017, with smaller cities registering up to 22X growth. In the first-of-its-kind initiative, Bajaj Finserv will take its first step towards leveraging the remarkable growth in online video consumption and lead video adoption amongst BFSI players in India.

Wochit is the first building block in our journey of creating video as the primary format of stimulation and communication across our stakeholder sets. We will add many other pieces of technology to create a powerful story-telling tool that leverages both creativity and automation to deliver impact for business, said Manev Mianwal, Group Marketing Head, Bajaj Finserv on the partnership.