Resource id #4Resource id #4 Advisor Interview
30 May, 2024 19:15 IST

Financial planning is all about converting dreams into reality

Source: IRIS (10 July 2009)

Financial planning is all about converting dreams into reality
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Khushal Devera is the founder and director of VNL Financial Planners, a fee based financial planning company which provides comprehensive financial planning for individuals and corporates across India. An MBA and CFP Khushal has worked for Adfactors PR for over 1 year as account executive, before deciding to start VNL Financial Planners on Apr. 01, 2009. In an exclusive interview with Pooja Chopra of, he explores the business of financial planning and how investors can use it to their advantage. Here are some excerpts from the interview.

Can you tell us about `VNL Financial Planners` and its mission and services?
VNL (Vision Next Level) Financial Planners is a fee-based financial planning company. It was established on Apr. 01, 2009 with the view of creating wealth for its customers and stakeholders. The company provides comprehensive financial planning services to individuals and corporates across India. We specialize in the following areas:
> Investment Planning
> Retirement Planning and Estate Planning
> Risk Management and Insurance Planning
> Tax Planning
The vision of our company is to become one of the most trusted and innovative financial planning company. Our mission is to provide excellent financial planning services to each and every individual at his door step.

What led you to choose financial planning as a career?
Financial planning is all about converting dreams into reality. I had a dream to become an entrepreneur in the form of practicing CFP where I can help people to achieve their dream goals. Financial planning helped me to realize my dream. Today I am a doctor of finance.

How long have you been advising clients? What services do you offer?
I have been advising clients since last 1 year. We offer following facilities to our clients:
> We arrange atleast two review meeting with the client in a year.
> We pay premiums and SIPs for the client.
> We do research of all products for the client.
> We make a presentation about the market situation its trends and expected future once in a year.

Briefly explain the investment / selling scenario of the financial products you offer in current market?
There is huge difference between an investment and selling. I do not sell any of the products I offer and I believe none of the Certified Financial Planners should do it since it will be against the code of ethics of Financial Planning. I suggest products as a medicine so that my client remains financially healthy and he reaches all his dream goals.

In today`s fluctuating market conditions, what`s been the most common reaction from your clients?
I along with my clients, never focus too much on the market since all of us realize that India being a fundamentally strong country, market will always give superior returns in the longer run. We look at the goal and take appropriate steps to reach towards the goal.

How many clients do you currently manage? How many clients do you think an IFA can handle comfortably?
I manage more than 20 clients. I think I can manage atleast 200 clients in next 1 year.

On a personal note, any personalities or books that have influenced you the most?
I have been influenced a lot by US President Barack H. Obama. Personally, I have been in awe after reading this motivational book ``Who will cry when you will die`` by Robin Sharma.

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