Axis Mutual Fund, the asset management arm of Axis Bank, today announced the launch of 'EasySell', the online platform that empowers distributors to carry out the entire transaction process digitally, without the hassle of filling any document, thereby also saving time for investors. 
 
EasySell offers a hassle-free and convenient way of transacting, as it does away with the need of paper work and saves a lot of time. Distributors empanelled with Axis Mutual Fund can use the EasySell service, by completing a simple registration process on EasySell portal. The service also provides security to investors, as in case of any transaction initiated by the distributor, an alert message will be sent to the investor mobile number requesting approval on transaction through Axis MF EasyApp.
 
Chandresh Kumar Nigam, managing director & CEO, Axis Mutual Fund said, "We believe in offering products and services which provide ease and convenience to our customers. Mutual Fund investments are typically associated with a lot of paper work. Distributors therefore have to facilitate form-filling, signing etc when investors have to buy, redeem or switch units. The service, EasySell will benefit distributors as well as the investors, by cutting down on all paperwork that they have to carry out for doing any transactions."
 
"Over the last few months, the volume of transactions has increased significantly and therefore it's important that we create the right interventions which add value to the distributor fraternity. We launched this new initiative by informing our distributors that they can have some fun with the forms and transaction slips now that they don’t need to use them anymore," added Nigam.