Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organization, today announced the launch of its User Experience Center of Excellence at TCS' Seven Hills Park Delivery Center in Milford, Ohio, providing end-to-end consulting and implementation services to customers seeking innovation and ease-of-use in further leveraging SAP applications.

''Businesses now have the opportunity to simplify the look and feel of their SAP apps, thanks to SAP Fiori and SAP Screen Personas and we're helping customers put this into action with the launch of the TCS User Experience Center of Excellence,'' said Akhilesh Tiwari, global head of TCS' Practice for SAP solutions. ''User experience is about more than aesthetics; it’s about helping employees be more effective and productive. The new center will apply TCS' proprietary user experience design methodology and tools to help our enterprise customers rapidly design and deploy customized, modern UX across their organizations, helping them to get the most out of their SAP apps.''

Shares of the company gained Rs 10.1, or 0.42%, to settle at Rs 2,433.45. The total volume of shares traded was 97,550 at the BSE (Tuesday).