Indusind Bank, the private sector lender, has signed up with famous Bollywood personality, Farhan Akhtar to endorse the brand. The association with the multi-talented actor kicks off with a new advertising campaign designed to communicate the bank's latest innovative proposition 'Video Branch.'

The bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand.

Shares of the bank gained Rs 12.6, or 1.89%, to settle at Rs 678.20. The total volume of shares traded was 83,757 at the BSE (Tuesday).