Raymond, one of the largest integrated manufacturer of worsted fabric, today announced the launch of their official online store - 'RaymondNext.com''. RaymondNext.com integrates all Raymond products, brands and services under a common e-commerce platform.

The launch of RaymondNext.com, is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond across Textile, Apparel brands, Home Furnishing and Accessories.

Commenting on the launch of RaymondNext.com, Vijay Basrur, head - eCommerce, Raymond said, ''We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving Netizen base in the country. According to industry estimates, E tailing market is set to reach USD 32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand.''

Shares of the company declined Rs 8.3, or 1.9%, to settle at Rs 429.55. The total volume of shares traded was 36,765 at the BSE (Wednesday).