ICICI Bank has launched Call2Remit, a new service for Money2India.com(M2I) users to initiate money transfer, remittance requests by simply calling the 24X7 customer care centre of M2I. This makes it the first bank in India to launch such a service.

This service has been designed with the objective of creating another alternative for users to place their money transfer requests in a convenient and hassle free manner. Users now have an array of channels like website, mobile application and Call2Remit to choose from, every time they want to initiate a money transfer transaction.

Vijay Chandok, president, ICICI Bank, said, ''We at ICICI Bank constantly strive towards finding new solutions which add to the convenience of our users. Our experience of servicing over a million M2I users, has helped us gain insights into remittance behaviour of users. We have observed that users at times want to place a money transfer request urgently but fail to do so in time since they do not have access to the internet. With 'Call2Remit', users no longer have to wait and worry about these issues. They can simply call the 24X7 customer care centre and place a request after having authenticated themselves successfully. With this new service, we continue to live up to our commitment to provide a gamut of benefits like competitive exchange rates, tracking facility and exclusive offers while ensuring secure and hassle free money transfers.''

Shares of the bank declined Rs 5.25, or 0.37%, to trade at Rs 1,430. The total volume of shares traded was 82,637 at the BSE (2.43 p.m., Wednesday).