Tata Motors today announced the appointment of Mayank Pareek as president, Passenger Vehicle Business Unit (PVBU). He will join the company on Oct. 1, 2014 and will take over from Ranjit Yadav, who will now head the International Business for Passenger & Commercial vehicles.

As the President, PVBU, Pareek would be responsible for steering the passenger vehicle business. He will also be a member of the Corporate Steering Committee. His extensive experience in the passenger car market will play a significant role in harnessing Tata Motors growth potential to help position the company as one of the leading passenger car manufacturers in India.

Pareek comes with over two decades of experience with Maruti Suzuki India (MSIL). His last role was as the chief operating officer, wherein he was heading the marketing & sales vertical that included domestic marketing and sales, dealer development, product development, used car business, outbound logistics, spare parts and accessories, after market services and international marketing & sales. He was also member of MSIL management committee, and a permanent invitee to the MSIL Board.

He began his career in 1982 with BHEL and worked in the manufacturing function and joined Maruti Udyog in 1991. Initially, he was responsible for sales in the North region and subsequently managed dealer development. During his tenure with Maruti, he also led new strategic initiatives like leasing, financing and Used Car Business.

Pareek has a post graduate diploma in business management from Indian institute of management, Bangalore and a Bachelor of Engineering Degree from Indian Institute of Technology, BHU.

Shares of the company declined Rs 3.75, or 1.06%, to settle at Rs 351.40. The total volume of shares traded was 163,851 at the BSE (Monday).