Viacom18 signed a deal with DQ Entertainment (International) to launch Jungle Book Merchandise in India. "This would be Viacom18's second deal into representing brands outside the Viacom portfolio. Viacom18 plans to roll out products by end of the year," DQ Entertainment said.
Tapaas Chakravarti, CMD & CEO DQ entertainment said, "Our partnership with Viacom18's consumer products division adds to the list of best-in-class partners that the Jungle Book has attracted globally. The Jungle Book has successfully managed to increase its market for the fourth consecutive year with broadcast in more than 165 countries and over 300 products categories ranging from books, apparels, toys plush, bags, stationary and many others. We are sure children will love the merchandise of their favorite Jungle characters, brought to them by Viacom18."
Shares of the DQ Entertainment declined Rs 1.1, or 4.93%, to trade at Rs 21.20. The total volume of shares traded was 47,774 at the BSE (1.42 p.m., Thursday).