ICICI Bank, India's largest private sector bank launched a new product benefit for its NRI customers as 'NRI Advantage'. It is available to NRI Premia, NRI Pro and NRI savings account holders.

NRI Advantage has been designed with the objective of catering to the various non-financial needs of the NRI customers pertaining to India. It entitles customers to handpicked, exclusive discounts/special offers. These exclusive offers on various products/services are centered on the important needs of NRIs, hence ensuring their relevance.

This scheme delivers a suite of benefits customized to cater to the prime needs of Healthcare, Dental Care, Gifting family & friends, online service that provides support for tasks based in India on the behalf of NRIs, Discounted offers on apparel by Indian designers through Pernia's Pop Up Shop,

Rajiv Sabharwal, executive director, ICICI Bank, said, "At ICICI Bank, we constantly innovate to create opportunities to serve our customers better. We serve 1.5 million NRI customers across more than 150 countries and process over five million NRI transactions annually. This servicing experience has helped us gain invaluable insights into the lifestyle of NRIs and we have employed this understanding, to choose the various offers under 'NRI Advantage'. With this unique product benefit, we are confident that we will be providing our customers with a better value in the market creating a marked differentiation."

Shares of the bank declined Rs 38.85, or 2.46%, to settle at Rs 1,538.45. The total volume of shares traded was 187,870 at the BSE (Tuesday).