Tata Communications, a global provider of communications services, continues to drive technology innovation by becoming the first company to deliver a live 4K feed from a Formula 1 event. This landmark was achieved during practice session at the 2014 Formula 1 Singapore Airlines Singapore Grand Prix, where live footage was delivered end-to-end over Tata Communications' global video connect network, to formula one managemen's (FOM) Technical HQ in Biggin Hill, UK.

Demonstrated to an exclusive group of broadcasters, the live delivery highlighted the next generation 4K broadcast capabilities afforded by fibre-optic cable, as well as illustrating how the future of 4K sports broadcasting could look.

Mehul Kapadia, MD F1® Business, Tata Communications, says, ''Last year we were able to showcase our broadcast capabilities by transmitting a live JPEG 2000 feed from the same Grand Prix in Singapore. This year we have taken a huge step in next generation broadcast with the first-ever transmission of a live 4K feed from a Formula 1® event. It is another milestone in our journey with Formula One Management and shows the real potential of sports broadcasting over our Video Connect Network, as well as the quality and speed by which it can be delivered.''

Shares of the company declined Rs 0.5, or 0.13%, to settle at Rs 370. The total volume of shares traded was 29,160 at the BSE (Monday).