Escorts, India's leading tractor brand, announced the launch of its two new series of tractors in Bangladesh, the most powerful offerings in their respective categories.
Speaking on the occasion, Rajesh Kumar, chief international business, Escorts Agri Machinery said, ''Bangladesh is a huge potential market for us. With the launch of these powerful and fuel efficient tractor range, Escorts plans to establish itself as the segment leader. We find huge appetite for above 50 HP tractors here, with the market for this segment today making for 1/3rd of the total tractor industry in Bangladesh. Our newest offerings are aimed at driving a revolution in this emerging higher HP segment. Just like other countries in Asia and beyond, we are confident of getting a positive response from Bangladesh market as well.''
Shares of the company gained Rs 3.3, or 2.28%, to trade at Rs 148.30. The total volume of shares traded was 1,481,673 at the BSE (1.23 p.m., Friday).