NHC Foods has entered into a joint venture with BigBasket.com, India's online food and grocery store for the launch of its branded range of Spices-SAAZ.
As a pilot venture the company had began with the city of Mumbai and now plans to introduce SAAZ in Hyderabad & Bangalore by offering its entire range on the portalbigbasket.com for those cities.
With the online grocery market being largely untapped, NHC foods estimates that it will enhance its existing consumer base thus resulting in monthly sales growth of around 10% by end of this financial year.
