Moser Baer, one of the key players in the emerging LED lighting segment in India launched an unique campaign to promote energy efficient products to tackle the poer deficient scenario.

The campaign, 'Energy bacchao, aache din lao- a RWA Abhiyaan' is aimed to reduce the energy consumption as the country is going through a phase where there are not many incremental power plants getting commissioned during next ten years.

Shares of the company gained Rs 0.48, or 4.96%, to trade at Rs 10.16 at the BSE (1.40 p.m., Wednesday).