Indusind Bank, the private sector lender has launched an online store that will enable its customers to redeem their reward points towards purchase of items from an attractive online catalogue as well as purchase attractive merchandise from the site.

This is India's first rewards redemption platform integrated into an online marketplace that provides the best of both worlds to the customer.

Shares of the bank gained Rs 2.45, or 0.43%, to trade at Rs 578.25 at the BSE (12.52 p.m., Wednesday).