TV18 Broadcast today launched CNBC BAJAR, India's first Gujarati business channel. CNBC Bajar is partnered by Infibeam.com, in association with Adani and Ganesh Housing.

Prime Minister, Narendra Modi said, "It is truly a BIG IDEA to have initiated a business channel in Gujarati. You have understood the mindset and lifeline of Gujarati and I believe this Gujarati channel will get you the highest profit, as compared to all other channels of your Network. Even in the Diamond market, an Israeli is learning Gujarati, in order to conduct business with a 5th standard pass out Gujarati businessman. In the entire world, Gujarati language is accepted as the language of business. It is a form of currency. It is reflective of the economy. And that is why the tagline, 'Business Ni Matrubhasha' is easily relatable to Gujaratis."

CEO of CNBC channels and Forbes India, Anil Uniyal spoke about the business rationale behind starting this channel, ''On every economic parameter, from industrialization to GDP per household, Gujaratis are top performers today. However, there isn't enough content being created to serve this hugely affluent set of viewers. It was thus a very simple decision for us when we decided to start this channel. Not only that, no other community devours content revolving around finance, markets, business and economics the way this community does."

"With the launch of CNBC BAJAR, our company has become India's only truly diversified business news network with unmatched presence across platforms. We can only go upwards from here," he said.

Shares of the company declined Rs 0.75, or 2.25%, to settle at Rs 32.55. The total volume of shares traded was 1,009,076 at the BSE (Monday).