Maybelline, a global leader in the make-up market, has partnered with Infosys, a global leader in consulting, technology services and outsourcing, to create, test and deploy a new optimized website for a wide range of mobile devices.

The website will deliver the latest promotions for new products, tutorial videos and make up tips to Maybelline users. It will also allow easy browsing of products from the company.

Shares of the company gained Rs 2.50, or 0.08%, to settle at Rs 3,212.80 at the BSE (Wednesday).