ICICI Bank, India's largest private sector bank, and Delhi Metro Rail Corporation (DMRC) today announced the launch of the 'ICICI Bank Unifare Card', co-branded debit and credit cards in association with MasterCard, offering exceptional value to commuters of Delhi Metro.
'ICICI Bank Unifare Card’ combines the benefits of a debit/credit card along with a Delhi Metro Smart Card and has the added facility of auto top-up of fare balance. To support both functionalities, the ICICI Bank Unifare Card has a Delhi Metro transit chip embedded along with the debit/credit card chip.
Speaking on the occasion, Rajiv Sabharwal, executive director, ICICI Bank said, ''Our continuing adoption of innovative technology is part of our commitment to strengthen our relationship with customers. Over the last one year, we have built significant expertise in the field of transit payment solutions and are now partnering with some of the most successful transport operators in India. The 'ICICI Bank Unifare Card' is a revolutionary product which is being introduced for the first time in India and it will change the way transit payments of the future are made in the country. We are happy to launch the card in partnership with DMRC, and are confident that this will go a long way in making the lives of our customers more convenient and rewarding.''
ICICI Bank has tied up with metro rail operators to launch similar cards for metro commuters in Mumbai, Hyderabad and Bangalore.
Shares of the bank declined Rs 17.15, or 1.19%, to trade at Rs 1,421.45 at the BSE (2.19 p.m., Wednesday).