Tata Motors' Passenger Vehicles division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by the super performer, Virat Kohli, the RCB team will see ace players like Yuvraj Singh, Chris Gayle & AB De Villiers, play this season.

To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.

Russell Adams, Vice president, commercial operations & cricket academy Royal Challengers Bangalore said, ''We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon.''

Speaking about the partnership, Ankush Arora, senior vice president - sales & marketing passenger vehicles, Tata Motors, said, ''We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.''

Shares of the company declined Rs 2.15, or 0.5%, to trade at Rs 429.80. The total volume of shares traded was 107,872 at the BSE (12.40 p.m., Tuesday).