Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organization, announced that it had launched iElect - a gamified app on the android platform that generates social insights about India's General Elections in 2014.

The TCS iElect app is a completely new way to observe, analyze and participate in the social conversations around the world's largest general elections. The users of iElect app will have access to fascinating insights and trends on a real-time basis. The app harnesses the power of social media, big data, analytics and mobility to make sense of what seems to be a complex web of conversations.

"India has a large amount of smartphone users and almost 100 million first-time voters in general elections 2014. TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features," said Pradipta Bagchi, vice president & head corporate communication.

He also added,"We are excited to partner with Twitter India to make the entire election watching process fun and interactive."

Twitter India, market director, Rishi Jaitly said, "We applaud TCS for their innovative iElect app that makes real time Twitter data and analytics around key political events & content accessible to every Indian. The app has opened up a unique engagement opportunity with Twitter content for our users."
 
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