Reliance Cement Company (RCC) today announced its entry in to the Jharkhand market, thereby expanding its footprint in the domestic market.

Commenting on the developments, Arvind Pathak, CEO Reliance Cement, said, ''Jharkhand is one of the most important cement markets in the Eastern India. The demand in the state is expected to grow exponentially due to upcoming power and steel plants and other mineral based industries. Reliance Cement is well positioned and equipped to fulfill the gap in demand and supply.''

Reliance Cement already sells in the key cities of Maharashtra, Madhya Pradesh and Uttar Pradesh where it has established itself to become the most favored brand. Reliance Cement delivers NEXTGEN experience to its customers in terms of customer service and product quality.

Elaborating the same Arvind Pathak said, "Standing by our commitment for quality, all our cement bags would carry a unique QR Code, which a consumer can scan using a smart phone for product features/ usage. The code will also act as a proof of authenticity. This is for the first time in Indian cement industry that such quality code is introduced for customer benefit."

The company is soon planning to launch its innovative customer initiative, 'On-site Expert Service' in Jharkhand soon. The initiative will provide an array of services, ranging from expert engineer's advice to on-site concrete testing services, to assist people in building their home. Company will also be providing training to masons and contractors across Jharkhand.