Prime Focus, a visual entertainment services company, climbed on Thursday after the company's technology subsidiary, Prime Focus Technologies (PFT) raised Rs 450 million through a private placement of optionally convertible debentures (OCDs) from a diverse base of high net-worth individuals.

The funds raised would be used to fuel expansion of its Cloud Technology, CLEAR in the global markets as well as for retiring debt. After 2 years, investors will also have an option of converting up to 25% of the total principal amount into equity of PFT.

Shares of the company are trading at Rs 30.80, up Rs 1.35, or 4.58% at the Bombay Stock Exchange (BSE) on Thursday at 11:27 a.m.

The scrip has touched an intra-day high of Rs 31.15 and low of Rs 29.70. The total volume of shares traded at the BSE is 236,880.

In the earlier session, the shares climbed 5.37%, or Rs 1.5, at Rs 29.45. Currently, the stock is trading down 26.32% from its 52-week high of Rs 41.80 and above 29.68% over the 52-week low of Rs 23.75.