Dabur India, the country's leading packaged fruit juice & beverage maker, today announced the expansion of its packaged food business with the launch of 100% natural tender coconut water under the Real Activ brand.

Real Activ Tender Coconut Water is rich in minerals, totally pure and 100% natural with no added sugar, preservatives, making it the purest liquid second only to water.

The new Real Activ Coconut water will be available in 200 ml bottle priced at Rs. 35. Dabur will soon be executing a 360-degree marketing campaign to promote the product.

Announcing the launch Dabur India category head-foods Praveen Jaipuriar said, ''Coconut is nature's miracle fruit. The health benefits of coconut water are numerous. It has natural hydrating qualities and is a great source of nutrients. Naturally rich in minerals and electrolytes, coconut water recharges and detoxifies you. Demand for Coconut water is growing by the day as more and more consumers are beginning to realize the endless benefits of natural coconut water. Dabur has always been known for offering natural, healthy products that provide wholesome nutrition. With the launch of Real Activ Coconut Water, we are further expanding our fruit-based beverages category to give our consumers more choice to make their modern hectic lifestyle healthier.''

Shares of the company declined Rs 4.75, or 2.53%, to trade at Rs 182.90. The total volume of shares traded was 108,374 at the BSE (2.07 p.m., Wednesday).