Infosys and Zain Bahrain, a telecommunications operator in Bahrain and the company have co-created Zain Self-Care, an application that is radically transforming user experience for Zain's subscribers, through  self-service.

Zain Self-Care is a mobile application for smart phones and tablets that is built using Infosys AssistEdge, a product that transforms customer experience across channels. Launched in February 2013, Zain Self-Care is a first-of-its-kind mobile telecom application from an operator in Bahrain.

Upendra Kohli, vice president, regional head-South East Asia, middle & Africa, Infosys said, ''The increased adoption of smartphones across the middle east is driving demand for new digital experience and services. The Zain Self-Care application, built using Infosys AssisrEdge, is helping Zain expand its range of offerings and improve user experience. We will continue to bring our deep understanding of the global telecommunications industry and technology to enable Zain to meet the changing needs of its subscribers.''

Shares of the company declined Rs 11.9, or 0.37%, to trade at Rs 3,232.75. The total volume of shares traded was 17,687 at the BSE (1.54 p.m., Thursday).