Puravankara Projects, a leading real estate developer in India, launched Purva Westend in Bangalore.

The book building method offered customers an opportunity to book their dream home at a price that was released through a transparent price discovery mechanism, possibly for the first time in Bangalore's real estate market.

The project Features 2 and 3 bedroom lavish apartments (approximately sized between 1,150 sq ft to 1850 sq ft) along with ultra-modern amenities inspired by Art, Music & Cinema.

Commenting on the pre-launch Jackbastian Nazareth Group CEO said, ''Purva Westend sets an innovative yardstick in our capital.  The project is designed aesthetically keeping in mind the new-age and well travelled end user who seeks international sense and comfort at his disposal. We have seen a healthy response amongst our buyers. The introduction of Book-building Method has helped our customers to discover a fair price in a transparent manner. As a transparent organization, we are concerned of what we sell should neither be overpriced nor be underpriced. The buyer is assured that he is paying a price which is market-determined.''

Shares of the company declined Rs 3.15, or 5.91%, to settle at Rs 50.15. The total volume of shares traded was 21,632 at the BSE (Monday).