Tata Motors has launched the 'Safari Owners United League' (SOUL), an online platform that aims to bring owners of Tata Safari together. A one-of-its-kind digital platform, SOUL is designed exclusively for Safari owners to share travel stories, experiences and learning'saround their Tata Safari.

Over the last 15 years, India's very first SUV has become synonymous with the spirit of adventure. Through SOUL, Tata Motors will offer a digital platform which will be powered and independently administered by Tata Motors. It aims to honour the spirit of discovery with an endeavour to unite this tribe of trailblazers through active involvement via the SOUL website and social media networks like Facebook and Twitter.

On SOUL, custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events. Registering on SOUL is as simple as clicking on the stamp ad on the Tata Safari website, which shall take the user to the SOUL microsite sign up page. There are many more exciting and engaging features which shall be introduced on the SOUL website in the coming months.

Shares of the company gained Rs 4.75, or 1.21%, to settle at Rs 395.95. The total volume of shares settled was 645,736 at the BSE (Friday).