Birla Sun Life Insurance (BSLI) has appointed Rahul Sinha as their new Chief Marketing Officer (CMO). He will be responsible for the marketing initiatives of the company and its offerings, with the objective of being the target customer`s preferred brand and choice among life insurance companies, as an integral member of the Aditya Birla Financial Servces Group (ABFSG) brand. He will be a member of the senior management team of BSLI and also a member of the Aditya Birla Financial Services Group (ABFSG) Marketing Council. 

Rahul will have a business reporting to Vikram Mehmi, Chief Executive Officer (CEO), BSLI and a functional reporting to Ajay Kakar, CMO of ABFSG.

He comes with more than 13 years of work experience, including his stints in ITC and Kotak Mahindra Group. Prior to joining BSLI, Rahul was `Group Brand Head` at Kotak Mahindra Group, responsible for brand communication, customer knowledge, media planning and buying. He has a well balanced exposure in sales and marketing and functions, such as new product development, communication programs development, brand activation, demand forecasting, supply chain management and customer relationship management. He has completed his B.Tech from Indian School of Mines, Dhanbad and is a post graduate from IIM Bangalore.