Vakrangee said Thursday the company has entered into a strategic tie up with Amazon India in its constant endeavor to connect India's unserved and underserved citizens to modern ecosystems. Vakrangee has joined hands with Amazon India wherein it shall provide marketing, promotional and pick up services to Amazon through the "Vakrangee Kendras".

As part of the agreement, Vakrangee through its various Vakrangee Kendras shall perform marketing and promotional activities which shall include not limiting to introducing and informing customers entering Vakrangee Kendras of and about the Amazon India website, informing and promoting the products available, ensuring that the purchase and confirmation message is successfully received by the customer, following up on the order placed by the customer, if necessary, etc. 

Vakrangee Kendras shall also provide pick up services to Amazon India for the products ordered by the customers across India.

Shares of the company gained Rs 7.85, or 4.95%, to trade at Rs 166.30. The total volume of shares traded was 1,241,356 at the BSE (3.26 p.m., Friday).