Reliance Jio Infocomm (Jio), a subsidiary of Reliance Industries (RIL) announced an exclusive partnership for the Indian market with Screenz, the most powerful platform for ''entertainment-based interactivity'' used by world's top broadcasters and format owners.

The partnership will add to Jio's existing platform for gamification, which has proven itself time and again, as seen during the on-going Jio Cricket Play Along, where it has enrolled over 65 Mn unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man's reach.

With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.

This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.

Jio Screenz platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.

Industry experts believe that this dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile.
 
This is the second such innovative brand-engagement platform launched by Jio in the last few days. Last week, Jio announced the launch of the world's first artificial intelligencebased brand engagement platform called JioInteract.

Jio is a customer obsessed organization and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always.

Shares of the company declined Rs 9.45, or 0.99%, to trade at Rs 947.00. The total volume of shares traded was 38,401 at the BSE (9.49 a.m., Friday).