Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has broken into the list of the Top 3 most valuable brands in the IT Services industry, in an assessment done by Brand Finance, the world’s leading brand valuation firm.

TCS was also rated as the Industry’s highest brand strength rating of AA+ and contributes to 69% of the value of the larger Tata Brand, which remains the #1 ranked brand originating from India. Over the past year, TCS has also been recognized for running one of the most innovative marketing programmes in Europe and featured as a top 100 brand in the United States.

''The foremost driver of our brand has always been the strong talent we have in the company along with a culture of customer centricity, innovation and consistent business performance. We will continue to invest in strategic initiatives towards all these areas, to further strengthen our brand position,'' said Rajesh Gopinathan, CEO and MD, TCS.

Shares of the company gained Rs 57.5, or 2.39%, to trade at Rs 2,467.05. The total volume of shares traded was 64,016 at the BSE (12.43 p.m., Thursday).