Shoppers Stop, India's leading fashion retailer, partners with  ToneTag, a proximity communications firm, to integrate and deploy ToneTag sound-based contactless payments at Shoppers Stop stores. This technology will enable  customers to make 'cardless', 'cashless' and 'contactless' payments at Shoppers Stop stores across India.  The ToneTag technology will use sound-waves from mobile phones to make electronic payments.
 
With ToneTag's sound pay technology, customers can make secure payments within a matter of seconds and experience a faster check out. This launch is a fintech revolution and a significant step towards the adoption of cashless payments in India ��" in line with the vision of Digital India.
 
Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop, said ''Our collaboration with ToneTag is yet another step in the direction of digitizing all our Shoppers Stop stores. Our paramount focus is to offer our customers a convenient, fast and enhanced shopping experience. With ToneTag’s sound-based technology, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience.''

Shares of the company gained Rs 8.05, or 2.35%, to trade at Rs 350.35. The total volume of shares traded was 22,711 at the BSE (12.17 p.m., Monday).