Tata Power, India's largest integrated power utility, launched its VoiceBOT TINA, thus becoming the first utility in India to offer such a service to its customers. TINA, now powered by Google Assistant will allow the Company to address all the customer queries using any compatible Android or iOS mobile devices and Google Home devices, without downloading the app, or visiting the company website.

Tata Power customers in Mumbai can now use voice commands to interact with TINA for various services on Billing, Payment, etc. Consumers, for example, can simply say ''Talk to Tata Power TINA'' on Google Assistant, and avail Bill related services presently and many more in coming months. The new customer experience is designed to deliver relevant information in an engaging conversational manner with minimum steps.

The new VoiceBOT service from Tata Power is enabled with technology support from Yellow Messenger, an AI-powered enterprise audience engagement company. 

Praveer Sinha, CEO & Managing Director, Tata Power, said, ''The digital revolution witnessed by India today, offers huge opportunities for utilities to enhance the quality of customer service.  As an essential service provider, we constantly look for new and powerful means to support and engage with our customers better.  TINA with a voice is one such service by Tata Power.''

Shares of the company gained Rs 3, or 4.07%, to trade at Rs 76.70. The total volume of shares traded was 137,809 at the BSE (11.34 a.m., Wednesday).