Zee Learn, one of the leading companies in Education in India has partnered with Rivokids, India's first and only online community for Parents and Kids, for the 2nd edition of Parents and Kids Choice Awards (PKCA) 2015.
As part of the initiative, the first phase has begun, under which the nominations for the parents and kids can submit their choices of popular books, toys, mobile apps, movies, and other new entrants in kids' product space across categories.
Abhinav Upadhyay, head, marketing and innovation, Zee Learn, said, ''Zee Learn is one of the key players in education sector in India and as a leader we understand the importance of empowerment. Through this novel initiative, Rivokids in partnership with Zee Learn provides a great opportunity and platform for parents and children to voice out and admire their opinions which is a key aspect of empowerment. We believe that concepts when learnt in a fun way register better and this is definitely something that helps children discover the concept of democracy in a fun manner.''
