Taking forward NS Jupiter's brand philosophy ‘Zyada Ka Fayda’, TVS Motor Company today announced that it has roped in Amitabh Bachchan as 'Brand Philosophy Evangelist' for TVS Jupiter, the second largest scooter brand in the country.
It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space. The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and is directed by renowned director Shoojit Sircar.
TVS Jupiter is India's most awarded Scooter ever. It has also had the fastest ramp up in sales volumes reaching half a million unit milestone in just eighteen months.
Shares of the company gained Rs 0.25, or 0.1%, to trade at Rs 242.30. The total volume of shares traded was 133,365 at the BSE (3.24 p.m., Thursday).