TVS Motor Company, one of the largest two-wheeler manufacturers in India, has announced the launch of TVS TRU4 Synthetic 10W 30, a fully synthetic engine oil.

TVS TRU4 Synthetic meets Japanese automotive standards organisation - JASO MA2 and American petroleum Institute - API SL. The main characteristics of TVS TRU4 Synthetic engine oil include smooth clutch operation, low temperature start ability and longer service life.

This high quality product is available in 1 litre and 900 ml packs and comes with an attractive pricing of Rs 525 a litre.

''Synthetic oil flows better in cold weather, making engine starts easier and offering better protection. In addition, synthetic oil resists viscosity changes at extremely high temperatures unlike conventional oil, which can break down or evaporate at such temperatures, causing damage to the engine. Synthetic oil is slicker than conventional oil and therefore enables smoother, cooler engine operation resulting in better power and better fuel economy,'' said K Venkateswarlu, vice president, parts business, TVS Motor Company.

Shares of the company gained Rs 2.7, or 1.05%, to trade at Rs 259.70. The total volume of shares traded was 275,219 at the BSE (2.07 p.m., Friday).