TVS Motor Company, a leading manufacturer of two-wheelers and threewheelers in the world, today announced the launch of TVS Apache RR 310. The motorcycle marks TVS Motor Company's entry into the super-premium segment, both in domestic and international markets.

Driven by our promise of delivering more to customers than their expectations, TVS Apache RR 310 is the latest offering from the TVS Apache stable-a super-premium motorcycle brand from TVS Motor Company. TVS Apache RR 310 boasts of superior performance and riding dynamics, combined with a powerful, expressive design.
 
Sudarshan Venu, Joint Managing Director, TVS Motor Company said, ''The launch of TVS Apache RR 310 marks a major milestone, as it ushers in a new era at TVS Motor Company. Our endeavour is to fulfill the aspirations of discerning customers by offering high-quality, technologically-innovative products. The TVS Apache RR 310 is the most advanced and exclusive offering in our product portfolio, as it is a manifestation of 35 years of learnings from the race track, coupled with cutting-edge technology. We are confident that customers will find it to be a perfect combination of racecraft technology and riding dynamics.''

Shares of the company gained Rs 0.9, or 0.12%, to trade at Rs 738.20. The total volume of shares traded was 27,057 at the BSE (12.35 p.m., Wednesday).