Tata Consultancy Services (TCS), a leading IT services, consulting and business solutions organization, has been selected by Adobe, a global leader in digital marketing and digital media solutions, as a premier partner, the highest level of partnership among Adobe's global ecosystem.
This new partnership enables TCS clients to fully leverage Adobe’s Marketing Platform and its core solutions, allowing them to design and execute customized strategies and integrated marketing campaigns to suit specific target audiences and customer profiles.
N. Chandrasekaran, managing director, Tata Consultancy Services said, "With a fast accelerating shift to digital channels by enterprises, marketing is becoming one of the most active frontiers of Digital Reimagination. We are excited by the possibilities this creates for our customers to strengthen bonds with their target segments."
Shantanu Narayen, president, Adobe said, "Customers will benefit greatly from the global partnership of Adobe and TCS as they transform their enterprise businesses, obtain a richer view of their customers and create differentiated experiences for them."
TCS and Adobe's digital marketing solutions and services give peace of mind to customers, and enables them as thought leaders to deliver higher quality engagements, resulting in higher customer satisfaction.
Shares of the company gained Rs 36.7, or 1.48%, to settle at Rs 2,508.60. The total volume of shares traded was 64,024 at the BSE (Monday).