Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organisation, today launched ElectUK, a smartphone application that allows users to track, analyse and visualise Twitter conversations about the 2015 UK General Election.

ElectUK has been created to engage voters, their representatives and political commentators by turning their smartphone into a Big Data social media analytics tool. The app is free to download and is available on both iOS and Android devices.

''ElectUK has been created to showcase the potential uses of TCS' Digital and Big Data technologies going beyond business,'' commented Shankar Narayanan, Country Head, UK & Ireland, TCS. ''The app is a great example of how TCS can combine Big Data analytics, social, mobile and cloud, to deliver valuable insight on matters of relevance to the society at large.''

Shankar continued, ''ElectUK uses Big Data to give voters, politicians and commentators greater insight into the online conversations shaping the election debate, in an easy-to-consume, interactive and visual way. We hope ElectUK encourages UK voters to engage with the process. We've even included a button to help people register to vote, because we believe that digital technology can and should help bring about a more informed and engaged voter.''

Shares of the company declined Rs 30.9, or 1.2%, to trade at Rs 2,542.20. The total volume of shares traded was 25,972 at the BSE (2.22 p.m., Thursday).