Tata Motors, India's largest automobile manufacturer has launched four new next-generation PRIMA heavy commercial vehicles for the very first time in Bangladesh, with partner Nitol Motors.

Setting new benchmarks in styling and features, the next-generation Tata PRIMA is a combination of power, world-class performance, fuel efficiency, superior technology and safety. The Tata PRIMA has been built with technical inputs from across the world ��" an Italian cab design, engine technology from the USA and Europe, gearbox expertise from US and India, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the 'World-Smart Truck’ by Tata Motors.

Ravi Pisharody, executive director, commercial vehicles business Unit, Tata Motors said ''The launch of the PRIMA range in Bangladesh, is an important milestone in Tata Motors' continued expansion in the Bangladesh market and the SAARC region. As market leaders in Bangladesh, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving Bangladeshi customers competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense.''

Shares of the company gained Rs 3.8, or 0.74%, to trade at Rs 515.00. The total volume of shares traded was 478,056 at the BSE (3.34 p.m., Friday).