Sun TV Network, an Indian mass media company has partnered with HOOQ for delivery of movies of their premium VOD service. HOOQ has recently entered into the Indian market with over 30,000 hours of movies and TV series. It will now carry Sun TV's library that includes films of different South Indian languages.
S L Naarayanan, Group CFO commented, "We are excited about the possibilities arising out of our association with HOOQ, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal."
Peter Bithos, CEO of HOOQ said, "We are proud to partner Sun TV network. Their extensive library with titles from Tamil and Malayalam will help us ensure we have something for everyone in India."
Shares of the company gained Rs 1.9, or 0.59%, to settle at Rs 325.75. The total volume of shares traded was 272,975 at the BSE (Wednesday).