FreeCharge, a digital platform for recharge and utility payments, today announced its exclusive partnership with fashion retailer Shoppers Stop.  

As part of the exclusive tie-up, Shoppers Stop's customers will be empowered with the feature rich FreeCharge Wallet.

Customers will have the option to use their FreeCharge Wallet to make payments at all 74 Shoppers Stop stores across the country. The partnership will also extend to the Shoppers Stop group companies such as 17 outlets of HyperCity, 95 stores of Crossword and 19 stores of HomeStop across India.

Commenting on this exclusive partnership, Govind Rajan, chief operating officer, FreeCharge and chief strategy officer, Snapdeal said, ''We are excited to redefine the shopping experience at Shopper Stop with the FreeCharge Wallet. This partnership will allow our 87 million users to get the best of shopping experience at Shoppers Stop. We envision the future of payments to be digital and it is going to be all pervasive.''

Shares of the company gained Rs 13.8, or 3.73%, to settle at Rs 384. The total volume of shares traded was 256 at the BSE (Wednesday).