Red Chillies Entertainments partnered with Shemaroo Entertainment to distribute its films library on TV platform. The two companies have inked an excusive deal for a dozen of blockbuster films of Shah Rukh Khan. The list of films includes Main Hoon Na, Om Shanti Om, Chalte Chalte, Phir Bhi Dil Hai Hindustani, Kabhi Haan Kabhi Naa and Asoka among others.

Talking about the deal, Hiren Gada, director, Shemaroo Entertainment said, "We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also these films are across different genres and connect with all age groups."

Shares of the company gained Rs 7, or 2.34%, to trade at Rs 306. The total volume of shares traded was 3,077 at the BSE (9.45 a.m., Friday).